Amazon PPC guide for sellers in 2022

Amazon Pay-Per-Click (PPC) is a marketing tool that can help you attract new customers, increase sales, raise brand awareness, and track your progress on Amazon. This article can serve as your Amazon PPC guide if you’re a new seller on this e-commerce site or if you’ve just decided to start your PPC campaign. The Beginner guide Amazon PPC will walk you through every step of your first PPC campaign, from picking your campaign type and keywords to reviewing your results. You can also utilize Amazon advertising software to assist you in exploring Amazon PPC without becoming overwhelmed with information and to avoid making mistakes.

What is Amazon PPC?

Vendors, merchants, agencies, and Kindle Direct Publishing (KDP) authors can use Amazon PPC to advertise their products at the top of product detail pages and search engine results pages on Amazon (SERP). You’ll only pay for Amazon PPC advertisements when consumers click them, just like any other PPC ad.

Is Amazon PPC an excellent way to boost my organic rankings?

Your Amazon PPC sales can directly impact your product’s organic ranking in Amazon’s search results. This is especially useful for new products that don’t have a sales track record or have fewer page views. To increase visibility and launch sales, and Amazon PPC campaign can help drive traffic to these new products.

Three Different Types of Amazon PPC Ads

You have three options for creating your Amazon PPC campaign:

1. Advertised Products

Sponsored Products have the same appearance as organic product listings. When shoppers see your ad while exploring the search results for a product, they will not think your products are sponsored. This is also why analysts estimate that Sponsored Products account for roughly 70% of your advertising revenue. The majority of the time, when shoppers click on this type of marketing campaign, they will be brought to the product detail page.

2. Brands that are sponsored

You may be more creative with your adverts using this form of ad. It’s perfect for raising brand awareness! It allows you to promote your brand as well as upload bespoke images. You can also add unique headlines or language to your ad, as well as list numerous products at once. It also allows you to run video advertisements.

You can drive shoppers to your store page or a custom Amazon landing page using Sponsored Brands. It provides you the freedom to target products and keywords, but you must do so manually. Check out our Sponsored Brands Tutorial for a comprehensive look at the topic.

3. Sponsored Exhibit

The cost-per-impression (CPM) and cost-per-click (CPC) models are used for this form of ad. The easiest method to master Sponsored Display advertisements is to manage your bids properly and target the relevant products.

Final Thoughts

Display advertising on product detail pages and other Amazon pages and on the product pages of your competitors and different relevant product categories. It is a sort of product targeting that is done manually. Sponsored Display Ads are the most likely to result in a purchase. They’re on the right side and below the search results pages, at the bottom of the “Add to Cart” button on Amazon product detail pages, and at the bottom of the “Add to Cart” button on Amazon product description pages. These advertisements may also be viewed outside of Amazon.